Buzzwords, Be Gone: What “Hand-Poured” and “Vegan” Really Mean in Perfume
In the indie fragrance world, it’s easy to get swept up in dreamy words like hand-poured, vegan, or phthalate-free. They conjure visions of artisanal ateliers, wildflower harvests at golden hour, and alchemists in aprons hand-crafting liquid poetry. We love a good daydream. But let’s be honest—some of this stuff is just marketing fluff. At Exuma […]
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