At Exuma Fragrance Co., we believe perfume should speak for itself. If you’ve ever unboxed a luxury fragrance and been wowed by the heavy box, gold foil, and magnetic closures — only to be underwhelmed by the scent — you’re not alone. It’s a beautiful illusion, but it’s also expensive. And here’s the kicker: you’re the one paying for it.
Let’s break it down.
Where Does Your Money Actually Go?
In the fragrance industry, it’s not uncommon for 20%–40% of a product’s cost to be tied up in packaging alone — sometimes even more. That includes:
- Custom-designed bottles
- Engraved caps
- Multi-layered boxes
- Ribbons, inserts, and decorative elements
- Shipping costs for all of the above
For many brands, the packaging is part of the product’s appeal — a way to justify a high price point, even when the perfume itself might not be worth it.
So, What Do We Do Differently?
At Exuma Fragrance Co., we take a different approach. We minimize packaging intentionally, not because we’re cutting corners — but because we’re prioritizing what really matters: the fragrance itself.
- Our bottles are simple and elegant — no gimmicks.
- We skip the frills and put that budget into sourcing high-quality raw materials and thoughtful craftsmanship.
We’d rather spend our resources on exceptional ingredients, unique compositions, and sustainable practices than on ornate packaging that ends up in the trash.
You Deserve a Perfume That’s Worth It
By choosing minimal packaging, we’re giving you a better value. When you purchase a bottle from Exuma Fragrance Co., you’re not buying into hype — you’re investing in a fragrance that smells as good on your skin as it does in our hearts. It’s perfume, not packaging, that should leave a lasting impression.
So the next time you’re shopping for scent, ask yourself — are you buying a bottle, or are you buying a box?